The focus of the proposal design elements' look and feel is based on the building's heroic architecture.
A custom design font was created to reflect a heroic movie title.
RFP Proposal Design
The design of the proposal needed to reflect the fascinating new Warner Media headquarters, designed by architect Frank Gehry. The proposed design is based on the architecture of the two buildings that form the HQ. A custom font was created to evoke the title of a hero-themed movie. The layered layout structure closely reflects the buildings' dynamic “floating iceberg” design.